Advertising
Consumer Product Matters posts on Advertising, 45 in all, from June 12, 2013 to June 21, 2018, newest first.
- Stricter Automatic Renewal Law in California Commences July 1, 2018 June 21, 2018
On July 1, 2018, California’s revised Automatic Renewal Law (ARL), Cal. Bus. & Prof. Code § 17600 et seq., goes into effect.
- Where No Misrepresentation, Ninth Circuit Does Not Require Labels Disclosing Slave Labor June 7, 2018
As this space has addressed before (see here and here), the California Transparency in Supply Chain Act (Civ. Code section 1714.43), enacted in 2010, requires large retailers and manufacturers (those with worldwide sales in excess of $100 million) doing business in California to disclose on their websites their…
- Food Identity Disputes Continue to Impose High-Profile Pressure on FDA August 20, 2017
As we reported on previously (see here and here), FDA recently tussled with the manufacturer of an innovative vegan condiment called “Just Mayo” based on the existence of a Federal standard of identity for mayonnaise that requires the food product to incorporate eggs.
- Reading the Tea Leaves: Sales of Macadamia Nuts Could Be Going Up! August 9, 2017
On July 24, 2017, the Food and Drug Administration announced that it had responded to a November 2015 petition from Royal Hawaiian Macadamia Nut, Inc. for a new qualified health claim characterizing the relationship between macadamia nut consumption and a reduced risk of coronary heart disease (CHD).
- The Turn of the “Made in America” Claim Enforcement July 24, 2017
It has recently been reported that President Donald Trump is looking for ways to defend American-made products by certifying legitimate U.S. goods and aggressively going after imported products unfairly sporting the “Made in America” label, the White House said on July 18, 2017. President Trump announced that his…
- Reexamination of “Healthy” Continues with an FDA Public Meeting in March 2017 February 20, 2017
As we’ve previously reported, FDA has signaled its interest in reviewing the scope and meaning of the nutrient content claim “healthy,” in part as result of a dispute with KIND LLC about label claims for its KIND Bar products. Then last fall FDA released a new guidance document…
- False Labeling Lawsuits Get Hung Up On Faulty Damages Models January 16, 2017
Some of our colleagues from Mintz Levin’s Class Action Practice, Joshua Briones, Crystal Lopez, and Grace Rosales, recently authored an interesting and timely article in the Bloomberg BNA Product Safety & Liability Reporter. The article examines certain defenses in consumer fraud class actions over product labeling – specifically,…
- FTC Issues Long-Awaited Enforcement Policy on OTC Homeopathic Drugs November 15, 2016
We reported a few weeks ago about a new warning from FDA related to the safety of certain teething-related, non-prescription homeopathic drug products, and in that pos t we mentioned that both FDA and the Federal Trade Commission (FTC) held public workshops in 2015 to gather information about…
- Stuck in the Middle with the FTC October 19, 2016
“…Clowns to the right of me, jokers to the left, here I am…”
- FDA Finally Decides that “Evaporated Cane Juice” Is Misleading Consumers June 2, 2016
Evaporated cane juice, a term usually used to inform about sweeteners derived from the fluid extract of sugar cane, is present on the ingredient lists of many products we see on grocery store shelves. However, newly finalized FDA guidance on use of the term “evaporated cane juice” (“ECJ”)…
- Lawsuits Against The Honest Company Highlight Continued Risks of “All Natural” Labeling March 22, 2016
Allegations are increasing against The Honest Company, Inc. for false and misleading marketing of its products as “all natural” and “plant-based” when they supposedly contain synthetic ingredients. The Honest Company sells personal care, cleaning, and baby products in multiple channels including at retail, online and through consumer subscriptions.…
- Another California Dismissal of Proposed Class Action Regarding Disclosure of Forced Labor in the Supply Chain March 7, 2016
We recently blogged about a new wave of class action litigation related to California’s Transparency in Supply Chains Act. In December, Nestlé USA won the dismissal of a complaint against it alleging that the company was “obligated to inform consumers that some proportion of its cat food products…
- Reminder – Truthful Advertising Is Not Optional February 12, 2016
We blog frequently about new regulatory developments coming from CPSC or FDA and about enforcement actions brought by those federal agencies as well as state counterparts and private plaintiffs. But we don’t very often discuss actions involving the Federal Trade Commission (FTC) and its enforcement of the FTC…
- Knockout in Round One: Court Dismisses California Supply Chains Act Class Action December 29, 2015
The first round goes to the industry: on December 9, 2015, the Central District of California dismissed the complaint in Barber v. Nestle USA, a key bellwether case in a new wave of class action litigation related to California’s Transparency in Supply Chains Act. The Barber plaintiffs’ theory…
- What Does GMA’s SmartLabel Initiative Mean for False Advertising Litigation? December 17, 2015
On December 2, 2015, the Grocery Manufacturers Association announced SmartLabel, a pioneering technology initiative that gives manufacturers and retailers an important new channel for disclosing information about their products directly to consumers. Through SmartLabel, simply by searching online or scanning the bar code on a product’s label, consumers…
- Settlement Looms for “Made in USA” Jeans Suit December 9, 2015
A courtroom battle concerning a manufacturer’s alleged false marketing of allegedly foreign-produced products as “Made in USA” is potentially nearing a resolution. On November 30, 2015, the lead plaintiff in Paz v. AG Adriano Goldschmied, Inc. et al. asked the court for preliminary approval of a $4 million…
- What’s in a Name? When You’re Selling a Food with an Established Federal Standard of Identity, a Whole Lot! September 8, 2015
A bluntly labeled section of the Code of Federal Regulations – “Mayonnaise” – provides a description of this particular food dressing, the food’s required ingredients, optional ingredients, and how to declare those ingredients. The goals of this and other standardized food definitions are to prevent economic fraud on…
- California Joins rest of Country in “Made in USA” Rules September 4, 2015
California, the beacon of individualism and often marching to its own set of rules, has joined the rest of the country as Gov. Jerry Brown has signed SB 633 which revises California’s take on what constitutes “Made in USA”.
- U.S. House Passes GMO Labeling Legislation July 23, 2015
Today the Safe and Accurate Food Labeling Act of 2015 passed the House, in a vote of 275 to 150 (more information here). Still a hot-button issue, opposition to the Act is emotionally charged, with those opposed to the bill calling it the “DARK” Act (Denying Americans the…
- Onward to Trial: Federal Court Rejects Vermont’s Motion to Dismiss GMA Lawsuit April 30, 2015
Despite a stiff litigation challenge from the food industry, Vermont’s GMO-labeling campaign marches on. This week saw major developments in the suit brought by the Grocery Manufacturers’ Association and other food industry groups challenging the constitutionality of Vermont’s GMO-labeling law, Act 120. Each side won an important victory…
- FDA Increasing Scrutiny of Cosmetic Marketing Claims, New Agency Warnings Suggest April 16, 2015
In addition to truthful and non-misleading advertising requirements, which are enforced by the FTC and certainly familiar to readers of this blog, personal care and cosmetic products are also subject to the Federal Food, Drug, and Cosmetic Act (the Act) and may run afoul of the U.S. Food…
- FTC Tastes “Sweet” Victory: The Implications of POM Wonderful for Government Practice February 10, 2015
In part two of this two-part series, we explore two critical takeaways for those facing potential government intervention: (1) the implications of the Court’s deference to the Commission, and (2) whether a substantive disclaimer is a silver bullet to avoid agency scrutiny (or, at least, an agency win).
- No Representation Without Substantiation? What POM Wonderful v. FTC Means for Consumer Class Actions February 5, 2015
In this first post of a two-part series, we take a closer look at last Friday’s decision in POM Wonderful v. FTC by the U.S. Court of Appeals for the District of Columbia, which has meaningful implications for how companies advertise their products’ health benefits to consumers. The…
- Jobs-ed: New Class Action Pulls Apple into California’s “Food Court” January 8, 2015
In our continuing efforts to highlight litigation trends that affect consumer product companies, we often focus on class actions brought in California and, especially, its federal Northern District. The Northern District of California has come to be nicknamed the “Food Court,” and with good reason: the district is…
- Vermont Doubles Down: Representative Testifies Before Congress Against Federal GMO Labeling Bill December 15, 2014
As we’ve explored in past posts, Congress is currently considering a bill that aims to harmonize the patchwork of state efforts at regulating GMO labeling by placing such regulation firmly within FDA’s jurisdiction. Dubbed the Safe and Accurate Food Labeling Act (H.R. 4432), this bill would give FDA…
- A Taste of Things to Come? Whole Foods Feels Sting of “Non-GMO” Litigation November 13, 2014
As we’ve explored in past posts, mandatory GMO-labeling legislation has, at best, a spotty track record among state legislatures. Nevertheless, the GMO issue continues to draw the public’s attention, and it is becoming clear that the “Non-GMO” label now appeals to at least certain segments of the consumer…
- Operation Full Disclosure! FTC’s Frontal Assault on Ads October 2, 2014
In this blog we often discuss products being subjected to a lawsuit based on allegations that a label is false or misleading under California’s consumer protection laws. The Federal Trade Commission is similarly concerned with the prevention of false and misleading claims, but its focus is also on…
- Do Not Pass Go: Federal Judge Orders Execs Jailed for Contempt of Recall Order September 16, 2014
A recent federal decision has made clear that court-ordered recalls can have real teeth, not just for manufacturers but also their officers—especially when the court has reason to suspect a company’s execs are deliberately dragging their feet.
- The Food Fight Continues: Vermont AG Seeks to Dismiss Lawsuit Against GMO Labeling Law August 18, 2014
In June, we reported on a suit brought by the Grocery Manufacturers Association (“GMA”) seeking to rescind Vermont’s new GMO-labeling statute, Act 120. As we explained in that post, the GMA argues that Act 120 is doubly unconstitutional: not only does the law violate the Commerce and Supremacy…
- Sugar and Spice and Cases on Ice: Evaporated Cane Juice Case Stayed Until FDA Issues Formal Guidelines July 14, 2014
Last week, a California federal judge revived a putative class action accusing Amy’s Kitchen Inc. of misleading customers by labeling sugar as “evaporated cane juice” on its products. In a finding that puts the case on hold until the FDA weighs in, Judge Illston found that a decision…
- U.S. Supreme Court: Pom’s Mislabeling Suit Against Coke Not Precluded by FDA Regulations June 13, 2014
Yesterday the Supreme Court ruled, 8-0, that Pom Wonderful LLC could pursue mislabeling claims under the federal Lanham Act against the Coca-Cola Company, even though the label at issue complied with FDA labeling regulations. The decision reversed the Ninth Circuit’s 2012 ruling that the FDA’s “comprehensive regulation” of…
- Product Safety Update from Capitol Hill (Part Two) April 15, 2014
Earlier this year, we began a series of blog entries to update our readers on legislative efforts on Capitol Hill that affect stakeholders within the product safety arena.
- Beware of What You Wish for, You Might Get It December 10, 2013
As this blog has reported on numerous occasions, plaintiffs have brought claims challenging labeling of food products for mislabeling. The labels challenged include the use of the term “natural”, “0g trans fat” and the infamous claim of misbranding relating to “crunch berries.”
- Are California Courts Cooling on ‘All Natural’ Suits?: Naturally Beyond Belief October 29, 2013
California’s District Courts have, of late, become the go-to jurisdictions for plaintiffs bringing ‘natural’ labeling lawsuits against national food manufacturers. This is due, in large part, to California’s consumer-friendly Unfair Competition Law, False Advertising Law, and Consumer’s Legal Remedies Act. California District Courts may be sending a different…
- California Cuts Manufacturers Some Slack October 22, 2013
As this space has pointed out on several occasions, California’s laws are nothing, if not unique. One such law is California’s Business & Professions Code Section 12606.2 which prohibits a container or package from having false bottoms, false sidewalls, a false lid or covering or to “facilitate the…
- Down the Rabbit Hole: Primary Jurisdiction Redux October 21, 2013
“When I use a word,’ Humpty Dumpty said in rather a scornful tone, ‘it means just what I choose it to mean — neither more nor less.’”
- California, the FTC, & Made in the USA Claims September 25, 2013
Demi Lovato’s hit song “Made in the USA” recounts how her love for her boyfriend is both amazing and patriotic. If they had fallen in love in Paris or Acapulco, however, she may be facing an enforcement action by the FTC or a lawsuit in California under Business…
- Food “front-of-package labeling” bill announced September 20, 2013
Proposed legislation has been introduced by 3 members of the House, including Rep. Frank Pallone (D-NJ), senior Democrat on the House Energy & Commerce Health Subcommittee, which would direct the Secretary of Health & Human Services (HHS) to create a single, standard front-of-package labeling system for all food…
- The Reasonable Consumer’s Understanding of “All Natural” – Legal or Factual Issue? September 12, 2013
Would “reasonable consumers” have regarded Paul Cezanne as highly had he painted numerous versions of still life with froot?
- FTC & Green Advertising: Mattress Companies Settle FTC Allegations of Unsubstantiated “VOC” Marketing Claims August 22, 2013
The FTC’s recent settlements with three mattress companies send a message to all companies making “VOC Free” (volatile organic compounds) and similar environmental or “green” claims. These mattress settlements come just nine months after FTC settlements with two of the nation’s leading paint companies, The Sherwin-Williams Company and…
- “Natural” Labeling on the Decline? July 29, 2013
Manufacturers are removing “natural” statements from their labels, both as part of lawsuit settlements and as an alternate marketing strategy. PepsiCo has agreed to remove the phrase from its Naked juices after a lawsuit was filed against it in California, stating that it will wait for more detailed…
- The Food Court Kicks the Proper Use Of The Term “Natural” To FDA July 13, 2013
In what may be an indication of things to come, the Food Court (US District Court Northern District of California) has decided to ask FDA for guidance on what it wants on food labels. The Food Court directly addressed the labeling of foods containing GMOs as “natural” in…
- The GMO Controversy Continues to Swirl July 5, 2013
Some are concerned that the potential health consequence of the use of genetically modified organisms in food is unknown because of the lack of long-term testing proving that it is safe. Fearful consumers imagine “Franken foods,” conjuring up images of over-sized ears of corn that shuffle about the…
- Use of The Term “Natural” In Genetically Modified Organism (GMO) Legislation June 20, 2013
Are you for or against GMOs? Do you think the government should get involved? Whether for or against legislation requiring labeling showing any Genetically Modified Organism contained in your food, the fact that the two sides are diametrically opposed on interpretation of critical aspects will ensure litigation. In…
- What Does The Word “Natural” Mean, Anyway? June 12, 2013
It’s 2 o’clock in the afternoon, you need a snack – maybe a granola bar, but which one? Does the package that boasts it is “100% Natural” win out over the one that is only “All Natural”? Would you even consider one that is merely “Natural”? Well, don’t…